How To Choose A Tradeshow Banner Or Display

I received a call the other day requesting information about trade show banners and displays. The caller wanted to know what was the best type to order. Simple question, rather difficult to answer. So, I decided to write a post regarding the conversation I had with the caller.

There are many different types of trade show banners and displays being manufactured. Most folks think of simple vinyl banners, but they can be much more elaborate. For example there are: pop-up displays, panel displays, tabletop displays, banner display stands, backwall displays and electronic displays.

Banners and displays also are made with different types of materials. Such as: vinyl, plastic, steel, plexiglas, and cloth, etc. They can be made to hang in front of a table or backwall. A display can be hung from the ceiling and lowered over a booth. The entire booth can be a display made with wall panels. There are digital panel displays that can be programed to feature different information about your company products and services.

So as you can see, there are many options when ordering a trade show banner or display. It is best to determine what will work for your particular business. Keep in mind how much you want to spend as well. Some trade show displays and banners can cost you thousands of dollars. Choosing a banner or display often is determined by how many trade shows your company actually attends throughout each year.

If your business attends trade shows on a regular basis, then you may want to step it up a bit and move away from just the simple one color vinyl banner hanging in front of your booth table. Studies have shown the more elaborate and colorful your booth is determines how much traffic you will receive. Trade show attendees walk in the door and see hundreds of businesses wanting to sell their products or services, think about how can you set your company apart from the masses.

Once you have determined how often you are going to use your banner or display. Figure out how much you want to pay and what type of display or banner you want to purchase. Do the research. Check out several companies that manufacture these trade show items. Find out how long it will take for your order to be completed. You don't want to miss any up coming trade shows while you are waiting. Find out the exact price for the cost of shipping. Depending on what type of display or banner you order, there may be several boxes, your shipping cost may end up being higher than you might think.

Having a trade show display or banner is your introduction to future customers. Your thoughts are making a sale, their thoughts are what type of company am I about thinking doing business with. They base this on what your booth looks like, and how you present yourself. Make your first impression a memorable one.

Good Luck In 2011!

EastLake Marketing Group is an authorized Kaeser & Blair, Inc. promotional products dealer. Having access to 700,000 products allows you to imprint your company logo or message on just about anything. View all product, corporate gifts, and greeting card catalogs on our web site.