Tuesday, December 21, 2010

Adding Promotional Products To Your Marketing Mix

The new year is right around the corner. Have you chosen your supply of promotional product items yet?

Marketing with promotional products is a valuable way to promote your product or service. When you have your company logo or message imprinted on a promotional item, you have created a free advertising tool that your customers and potential customers will use and display all year long and beyond.

Using promotional products as part of your marketing mix exposes your product or service to thousands of potential customers that you may not have had the opportunity to reach before.

Below are tips to remember when ordering promotional items:

A. When ordering items, choose products that are in good taste and not too cheap.
B. Always choose items that will be useful such as, a pen, notepads, can opener, calendar, etc.
C. When you order T-shirts, make sure to select a variety of sizes, S, M, L, XL, etc.
D. Order in large quantities, you don't want to take a chance on running out of an item before the year has ended.



EastLake Marketing Group is an authorized Kaeser & Blair, Inc. promotional products dealer. Having access to 700,000 products allows you to imprint your company logo or message on just about anything. View all product, corporate gifts, and greeting card catalogs on our web site.

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