Are you ready for that upcoming trade show? You paid all the fees for the booth, you ordered and recieved your giant banner, you created a great 30 second presentation speech regarding your product or service, now there is one more thing left to do. What is that? Ordering your trade show giveaways.
How many times have you done a trade show and ordered the same promotional giveaways? The items I'm referring to are: pens, magnets, mouse pads, buttons, sports, bottles, can koozies, keychains, etc. If you have been ordering the same inexpensive items like every other booth owner, then its time for an upgrade. It is time to order promotional product giveaways that will make potential customers remember your company.
The way to do this is to, order better quality items that will set you apart from your competition. Instead of giving away just a pen, give away a portfolio with a pen it, instead of giving away a key chain, give away a flash drive attached to a key chain, instead of giving away a plastic bag, give away a canvass bag, instead of giving away a sports bottle, give away a stainless steel water can. Each and every one these items can be imprinted with your company logo or message.
Another thing you could do is give away your better quality items only to potential customers who seem truly interested in doing business with your company. If they take the time to listen to your presention and agree to a followup call or meeting, then show them your appreciation for their time and consideration by giving them a better quality gift.
Giving away better quality promotional item will create a different prospective of your company in the prospects mind. This also insures top-of-mind response when you follow up. Don't let a lead walk away without securing your followup chances.
EastLake Marketing Group is an authorized Kaeser&Blair, Inc. promotional products dealer. Having access to 700,000 products allows you to imprint your company logo or message on just about anything. View all product, corporate gifts, and greeting card catalogs on our web site.
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