How To Market Your Product Or Service With A Pen

Can I borrow your pen?

Have you ever been asked that question before? You know what I'm referring to. You are in the grocery, bank, coffee house, bar, restaurant, etc., and someone asks you if they can borrow your pen. You reach in your purse or pockect and hand them your pen. In the back of your mind you are thinking, will this person remember to return my pen when they have finished using it.

If you don't keep your eyes on this person, they more than likely will forget to give your pen back. Another pen lost to a stranger. Here is a marketing idea I have used for years. Turn the pen borrowing practice into a marketing opportunity for attracting new customers.

All you have to do is order about 300 inexpensive pens (BIC Clic Stic), imprint them with your company name, phone number, and web site, then carry a supply of these pens with you at all times. Now you are ready for the next time you are asked if you have a pen. Give your imprinted pen and tell the person to keep it for the next time they need a pen.

In that moment you have created a marketing strategy that may gain you a new customer, and you did it for less than $175.00 dollars. Everytime they use the pen you gave them they will think of you and the nice thing you did for them. They will eventually find ther way to your web site and consider doing business with you. That is how you market your product or service with a pen.


EastLake Marketing Group is an authorized Kaeser&Blair, Inc. promotional products dealer. Having access to 700,000 products allows you to imprint your company logo or message on just about anything. View all product, corporate gifts, and greeting card catalogs on our web site.